Brand Experience Lab -- More About Us

Brand Experience Lab Presentations

"David is trying to connect technological thinking with making. He can think about interesting new technologies that work at 30,000 feet and, with the laboratory, he shows how it works at ground level." Brian Collins, Director, Brand Integration Group, Ogilvy

Called "a playroom for marketers and agencies" by Advertising Age, Brand Experience Lab is both an experience agency and think tank. Our knowledge of the future of 'interaction' marketing, and the embedding of emerging technology into retail and marketing experiences helps us create engaging brand experiences for 21st century audiences.

Here's what we do:

We look at your brand messaging and compare it to the actual experience of your product or service, looking for gaps and disconnects.

We then help you reconnect and deliver on your promise by creating compelling, authentic and relevant brand experiences.

We specialize in strategic platforms and new technologies that better deliver these experiences across multiple brand touch points.

Lastly, we expose clients to the latest in cutting edge research, tactics, and tools that engage audiences, and create economic value for marketers.

Below, please find additional links to information about Brand Experience Lab, the work that we've done and some of the technologies we're exploring right now.

If you need anything else, please let us know. We're excited about any new opportunities and look forward to continuing our experience dialogue!

David

Creating Engaging Brand Experiences at the cutting-edge of Culture, Creativity and Technology.

Click here to download the full Brand Experience Lab presentation, including several case histories and our past work.

Click here to download a short overview of the Brand Experience Lab services.

Click here to download an overview of some of the technologies being explored at the Lab.

Click here to read an article about the Lab from Ad Age magazine.

Click here to read an article from Fast Company magazine.

Click here to read the Experience Manifesto, our blog on emerging technologies and brand experiences.

Here are some articles that we've written which may be of interest to you:

Are you just Hunting?, an article published in Event Marketer magazine.

Are you Telling a Great Story?, a piece that we wrote about the importance of telling a great story.

The Ivy Tower of Entertainment Technology, a piece about the Entertainment Technology Center at CMU.

Creating the Great, Good Places, a piece we wrote about the importance of creating fun in our experiences.

Want to stay up-to-date on our latest thinking and information, just fill out the form below to be added to our mailing list.

Here are some of our fun technologies from the Entertainment Technology Center at CMU, one of our university partners.

The Synthetic Interview allows your audience to literally ask questions and carry on a real time conversation with an actual or virtual image of a person, whether it's on a website, kiosk, store front, etc.

Large audiences can interact with each other, play games, or just sit back and watch others have fun, with the Magic Mirror.

Brand Experience Lab uses a four step Experience Optimization process to help our clients answer the experience questions.

If you have any questions or you would like to learn more about Brand Experience Lab, please contact Barry Grieff or David Polinchock or call us at 212-274-1882.